How to make a product launch video with AI
Paste your URL or upload a few screenshots. Ivy turns it into a 30-second launch video with hook, benefits, demo, and a clear CTA. Ready in three minutes.
why this format works
Product launch videos work for ProductHunt drops, social-first announcements, ad creative, and inline embeds in changelog posts and emails. They compress "what is this product" into something a stranger can absorb in under a minute. Use this format for new feature drops, public launches, and growth-loop ad creative. Use a different format if you need a deep technical walkthrough or a longer-form testimonial.
what ivy does
What's automated, scene by scene.
Reads your URL
Pulls hero copy, screenshots, brand colors, and any social proof on the page. If your homepage is sparse, upload 2-3 product screenshots to give ivy more to work with.
Builds a real demo scene
Every product launch video has at least one scene where your UI is the centerpiece — shown inside a browser frame and animated (zoom, pan, tilt). Ivy uses your real screenshots, not a generated mockup.
Writes the script
Default arc is hook → 3 benefits → CTA. You can override ("problem-first", "customer-quote led", "feature-comparison") in chat.
Picks the brand palette
Extracts brand colors and font family from your URL. You can override: "use #FF6B35 as the accent" or "more neutral, less orange".
Returns a brief you can edit
Change the hook, swap a screenshot, request a different aspect ratio, change voice — all in chat before you commit to a render.
make one in five minutes
Five steps. Five minutes.
Paste your product URL
Drop the URL into chat. If you're pre-launch, upload 2-3 screenshots and a one-line description instead.
Confirm the structure and aspect
Ivy proposes hook + 3 benefits + CTA, 30s, 16:9. Override any of these in one line: "45s, 9:16, problem-first".
Press Render
Ivy returns an MP4 in 3-5 minutes. You'll get an email when it's ready.
Refine via chat
"Make the hook punchier." "Use a male voice." "Switch to vertical." Each edit is a one-line message.
Download or post
Download the MP4 or post directly to X from inside ivy.
what to watch out for
Hard-won lessons from shipping these.
Demo scene quality
If your URL has no public screenshots and you don't upload any, ivy will mock up a UI. Mockups read as fake immediately. Always upload at least 2-3 real screenshots — this is the single biggest quality lever.
Brand voice
Ivy defaults to confident-but-grounded. Say "more excited", "dry and technical", or "deadpan" if you want a different register. Hype reads as desperation if your product can't back it up.
CTA clarity
The CTA scene needs a verb plus a destination — "Try it free at ivy.video" or "Join the waitlist at /waitlist". Vague CTAs ("learn more") read as filler and tank conversion.
Aspect ratio matters
16:9 for X embed and YouTube, 9:16 for TikTok and Reels, 1:1 for Instagram feed. Pick before you render — re-rendering for a different aspect is a full re-render, not a tweak.
ProductHunt timing
If you're launching on PH, render the video the day before. You'll want to post it the moment the launch goes live, and ivy doesn't always finish in 5 minutes during peak hours (usually fine, but don't bet on it).
What ivy won't do
Won't fabricate benchmarks. Won't claim a feature you don't have. Won't compare your product to a named competitor by name. If your prompt asks for any of these, ivy will push back.
try one of these prompts
Steal these.
faq
Common questions.
Recommended but not strictly required. If your URL has Open Graph images or public screenshots, ivy will pull those. For best quality, upload 2-3 real screenshots of the actual UI you want to show.
Your first one's on us.
Paste a URL, get a video back in three minutes. Two free credits to start.